Online Labels Learning Center

The font is the voice of your product label.

Fonts are a crucial piece of the puzzle when creating a product label. Fonts act as the first line of communication during a customer's perception process and relay important information about your product.

• Limit the number of fonts you use - Don't use any more than 2 fonts on a product label. Too many fonts dilute the message and make it difficult for a potential customer to read.

• Make sure the font size is readable - Too large of a font may overwhelm the label and consequently your product. Too small of a font size almost guarantees the information will be overlooked. This requires a search for the perfect balance of size.

• Use a font that relates to both the product and your brand - If your product is a sophisticated, organic soap, then you may want to use a more "refined" font. If it's a children's snack, consider a more playful or fun font.

Images serve as identifying tools.

An image or logo gives your customer a quick and familiar way to differentiate your product. A properly positioned image can both identify what your product is and make your customers' decision process even easier.

• Incorporate your brand in your images - All great companies do this and you should too. Branding your product labels is very important for building relationships between your product and a customer.

• Use images to convey characteristics of a product - Think about a lip balm with a picture of a cherry, almost instantly you'll know what flavor it is.

The label's material adds another dimension to your product.

A label material is an easy upgrade to make and one that can add a polished look to your label.

• Material upgrades can add a finished look to your product label - Take a look around next time you are at the grocery store- many of the product labels on the shelves have similar appearances. What if you saw a product label that used a sleek, professional-looking gloss label next to one that's dull and ordinary? The products themselves might be very similar, but you'll probably feel more confident about the quality you are going to receive with the nicer label.

• Use a material with different textures to add distinction - Using different materials, such as gloss, brown kraft or foil, plays an important role in the interaction with your product and a potential customer.

Use colors carefully.

The colors you use when creating a product label are very important to the way your product is received in the marketplace.

• Utilize your brand colors - Make sure to incorporate your brands colors into your product label.

• Use vibrant colors to stand out - The use of vivid colors in your label, such as bright reds and yellows will help differentiate your product label.