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Getting Your Beer Label Designs to Stand Out On The Shelf

Published 03/10/2015  •  Updated 09/16/2021
Tips for creating stand-out beer labels

Most beer drinkers already have their favorite brands in mind when they go to the store. But you have the power to turn off their autopilot by creating a beer label they can't help but notice. Designing a great label for your craft brew is easier than you think. Follow these steps to design a beer label that will sell itself.

See What's Trending

Look into popular design trends that are currently hitting the homebrew market. Take advantage by evaluating top sellers – improve on their style or do the complete opposite! Vintage labels are always a popular design trend for beer bottles.

Large and small breweries alike enjoy adding a classic look to their beers with a label that calls back the good old days. No one said your brewery has to be 100 years old to capitalize on this label design technique.

Do Some Soul Searching

The label is your chance to tell beer drinkers what to expect, so know what that is. Joe Marianek, a designer for Other Half Brewing Company, reveals that he starts the design process by asking the brewer to describe the product. From there, he asks friends and bartenders for their impressions and a description of the taste.

Add Personality

Address the question, "why does this beer exist?" People like it when their brand tells a story. Don't be afraid to do so with imagery, illustrations, typography, or through the color palette.

If you plan on selling different flavors, make buying each one its own experience. Giving character to the different kinds of beer you make will inspire customers to try them all.

Channel Your Target Audience

Identify your ideal crowd and design a label to connect with that audience. Make sure your design reflects what's important to them. If you want your brand to be synonymous with a "cooler" beer, target that crowd with a modern label.

Be Consistent

If you want people to recognize your brand immediately, stay consistent with your theme. If you plan on individualizing your beer label design to vary by flavor, double check that it still adheres to your main branding choices.

Don't Forget About the Neck

Top off your design with an awesome beer bottle neck label. This design can be as simple as your logo or part of your brand's identity for varying flavors. The key here is to have it match your bottle label in design to have a stronger impact.

Your label will be the drinker's first introduction to your product. Leave a good first impression. has the beer bottle label sizes, materials, and pre-designed templates you need to get started. If you need some inspiration, check out our Customer Ideas.

Ready to print your labels? Order them custom printed on rolls or sheets today. Just send your design to us and we'll do the hard part for you.

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