Blank LabelsCustom Labels
Home Articles Using Labels Finding the Perfect Label Material for Your Lip Gloss Product

Finding the Perfect Label Material for Your Lip Gloss Product

Updated 04/25/2024
Finding the Perfect Label Material for Your Lip Gloss Product

Have you wondered how to level up the labels for your lip gloss products, but don’t know where to start?

In the competitive world of cosmetics and skin care, package design has a crucial role in attracting clients and creating brand awareness. In this article, we'll go over how to choose the right material for your lip gloss labels, break down the different options and their benefits, as well as provide practical tips to increase visual appeal and practicality.

Choosing the Right Materials for Your Lip Gloss Labels

Selecting the right label material for your lip gloss containers will not only elevate the image of your brand but will set it apart from the competition. Here are a few advantages of choosing the correct materials for your lip gloss labels.

  • Enhanced durability: from daily use, to being stored in a bag for hours, lip gloss products often come into contact with various environmental factors. For this reason, selecting the right label can provide weatherproof durability to the product’s label, ensuring that they remain intact and legible through its lifespan.
  • Brand differentiation: when clients go to their regular Sephora or Ulta Beauty shops, the main thing that draws their attention is the presentation of the products on the shelves. Utilizing special label materials like white gloss labels can help the product stand out on the shelves and increase brand awareness.
  • Legal and health compliance: when a customer examines a product, they tend to look at the ingredients due to medical factors or allergies. Certain label materials may be required to meet specific regulatory standards or certifications. In the cosmetic industry, product safety, and ingredients are important to guarantee that the product meets the health expectations of the customers.

Type of Label Materials and Benefits

Different materials offer unique opportunities for customization, allowing beauty companies to choose diverse textures and printing techniques that align with the aesthetic of the brand. Whether opting for glossy, matte, metallic, or textured surfaces, selecting the right material can enhance the visual appeal and value of products. Some common label materials include:

Weatherproof Matte for Inkjet Printers

Weatherproof Matte Inkjet is a matte label material that offers both weather resistance and a matte finish. This is a popular option for lip gloss makers due to its durability and compatibility with inkjet printers. This protection is beneficial for lip gloss labels because cosmetic products are often stored in purses, pockets, or makeup bags, where they can be exposed to moisture or other environmental factors.

Clear Materials (Clear Gloss and Clear Matte)

Clear labels can come in either transparent or translucent materials, giving the impression that the design is directly printed onto the surface. The reason why most cosmetic brands such as Nars, Kiko Milano, and Fenty Beauty use clear labels for their products is because it allows the colors and the textures of the products to remain visible through the label. This could be particularly beneficial for lip gloss products if they come in various shades or finishes, as consumers can see exactly what they are purchasing.

Aggressive White Matte

Aggressive white matte labels have a non-glossy surface and portray strong adhesive properties. One of the challenges that most cosmetic companies face is that the cylindrical shape of lip gloss containers can make it difficult for labels to stay adhered on the surface. However, an aggressive white matte label prevents the label from peeling off prematurely.

Weatherproof Gloss for Inkjet Printers

Weatherproof gloss labels for inkjet printers add shine and luster to the label, enhancing the overall visual appeal of the lip gloss packaging. This material provides a vibrant and elegant printing, enabling brands to create eye-catching designs with vivid colors and intricate details. This customization feature also allows colors and texts to appear more vivid and sharp, which can attract customers when they’re shopping in regular pharmacies or cosmetic shops.

White Gloss for Inkjet Printers

White gloss labels for inkjet printers can provide a glossy finish to products, making it easier for customers to notice them. The glossy surface adds an elegant aesthetic, and provides a higher visibility of colors. Additionally, this material is very easy to customize with different colors, and sizes for certain branding needs and marketing requirements. In contrast with other materials in this list, white gloss for inkjet printers are more affordable, making them a budget-friendly option for businesses.

Practical Tips for Selecting the Right Material

There are certain factors to consider when choosing labels for lip glosses to help the product stand out in a crowded market. Here are some tips to help you decide:

  • Consider trends: one of the most important aspects to consider in the cosmetic industry is how quickly trends can change. When a logo or label is being designed, it's important to consider what current brands are on the market and the type of packaging consumers are drawn to. You'll want to choose a material to fit the vibe of your design. If you're targeting a more natural look, a paper-based label may be the answer while a glossy material may be better for a sleek look.
  • Choose high-quality packaging: when it comes to protecting products from external factors, investing in high-quality materials can help protect the reputation of your brand. Labels peeling off of their containers can lead to customer frustration and poor impressions. Aggressive white matte labels will help the label stay still on the product and guarantee no premature peeling.
  • Highlight key ingredients or benefits: in the competitive market of cosmetics and health care products, lip gloss containers must contain specific ingredients and benefits to stand out and attract customers looking for these features. Some of the potential qualities to highlight can include level of moisture, lasting time-frame, etc. A weatherproof white matte label in this case can not only protect the design, but its matte finish can make information easier to read.

Unveil the Perfect Lip Gloss Design

Through careful consideration on quality of materials and practical tips on how to create a perfect design, cosmetic companies can create labels that not only catch the eye of clients but also effectively communicate the essence of their brand. By focusing on features such as durability and visual appeal, companies can ensure that their products become fierce competitors in the cosmetics and beauty industry. Remember! Great lip gloss labels require a good balance between aesthetics and material quality. This can make or break the product!

OnlineLabels Has Solutions

At OnlineLabels, we offer a variety of options for lip gloss labels. From blank labels you can print yourself to professional custom labels, we've got you covered with a wide selection of materials and sizes.

Share What You Learned