Take a second to think about the popular products you buy. Now think about the colors on their packaging…More often than not you can recall the colors that make the brand recognizable. Colors are essentially the first line of communication with a prospective customer and if done the right way can leave a lasting impression. Keep in mind that each color has a different meaning and impact on the label and package.
Wisdom, neutrality, respect, humility, elegance
Purity, peace, life, hope, winter
Seriousness, sorrow, slimming quality, remorse, power
Warning, speed, aggression, passion, energy
Unity, calmness, loyalty, harmony, trust
Nature, environment, envy, growth, luck
Happiness, friendship, hope, wealth, joy
Royalty, pride, creativity, mystery
Balance, heat, enthusiasm, playfulness
Calm, nature, tradition, roughness, earthy
Now that you have a better understanding of the meanings behind different colors, here are a few techniques to utilizing them to have the most impact:
The use of colors in your label is an important part of grabbing the attention of your customer. A great way to do that is using a branded color scheme. The colors should be recognizable to customers and let them instantly know what they are buying. This allows for easy access to you product.
Often times a color can suggest certain qualities in a product. For example, new products that are environmentally safe are connected to the color green. Colors are a very powerful tool at conveying certain characteristics about a product or brand.
Using bright vivid colors can separate product on shelves and other placements. Colors such as bright reds and yellows can stick out in a customer’s eye when scanning through product labels.
Using this information will help your label turn heads and get noticed. Take a look at your current product labels. Do they utilize the right color schemes? Could the material you use be improved?
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