Online Labels Learning Center

The Color of Your Label May be Saying More Than You Think

Take a second to think about the popular products you buy. Now think about the colors on their packaging…More often than not you can recall the colors that make the brand recognizable. Colors are essentially the first line of communication with a prospective customer and if done the right way can leave a lasting impression. Keep in mind that each color has a different meaning and impact on the label and package.

Here is what each color commonly signifies:
 

Gray

Wisdom, neutrality, respect, humility, elegance

 

White

Purity, peace, life, hope, winter

 

Black

Seriousness, sorrow, slimming quality, remorse, power

 

Red

Warning, speed, aggression, passion, energy

 

Blue

Unity, calmness, loyalty, harmony, trust

 

Green

Nature, environment, envy, growth, luck

 

Yellow

Happiness, friendship, hope, wealth, joy

 

Purple

Royalty, pride, creativity, mystery

 

Orange

Balance, heat, enthusiasm, playfulness

 

Brown

Calm, nature, tradition, roughness, earthy

Colors are essentially the first line ofcommunication with a prospective customer... Using bright vivid colors can separate product on shelves and other placements.

Now that you have a better understanding of the meanings behind different colors, here are a few techniques to utilizing them to have the most impact:

Use your brand colors consistently - The use of colors in your label is an important part of grabbing the attention of your customer. A great way to do that is using a branded color scheme. The colors should be recognizable to customers and let them instantly know what they are buying. This allows for easy access to you product.

Match your label colors to a product - Often times a color can suggest certain qualities in a product. For example, new products that are environmentally safe are connected to the color green. Colors are a very powerful tool at conveying certain characteristics about a product or brand.

Colors can bring a label to life - Using bright vivid colors can separate product on shelves and other placements. Colors such as bright reds and yellows can stick out in a customer’s eye when scanning through product labels.

Using this information will help your label turn heads and get noticed. Take a look at your current product labels. Do they utilize the right color schemes? Could the material you use be improved?

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