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What Are BOPP Labels?

Updated 02/08/2024
Assorted custom printed BOPP labels.

In the ever-evolving world of packaging and branding, BOPP labels have emerged as a frontrunner, known for their durability and versatility. But what exactly are BOPP labels, and why are they so popular in different industries? Let’s dive into the basics of these labels and explore their numerous benefits.

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Understanding BOPP Labels

BOPP stands for Biaxially-Oriented Polypropylene. To get technical, this material is a variant of polypropylene, which is a thermoplastic polymer. Basically, an almost indestructible plastic. What makes BOPP unique is its biaxial orientation process. This process involves stretching the polypropylene film lengthwise and sideways resulting in a material that is robust, clear, and resistant to external elements.

Why Choose BOPP Labels?

Durability: One of the primary advantages of BOPP labels is their resistance to elements. They’re waterproof, oil-resistant, scratch-resistant, and can withstand exposure to UV rays. This makes them ideal for products that face harsh environmental conditions or require refrigeration. They’re perfect labels for products that live in the kitchen, bathroom, classrooms, or other tough-on-items areas.

Versatility: BOPP labels come in various finishes, such as glossy, matte, and even metallic. These options allow brands to create distinct and eye-catching packaging designs that stand out on the shelves. They’re also flexible and thin, so they adhere to any type of container – from mason jars to lip balm tubes (and so much more.)

Clarity and Color Retention: BOPP labels maintain their clarity over time, ensuring that the branding and product information always remain legible and vibrant.

Cost-Effective: Despite their high quality, BOPP labels are cost-effective. Their resilience translates to less frequent replacements, saving costs in the long run.

When to Use BOPP Labels

BOPP labels are used in a wide range of industries due to their adaptability and strength. Some common products include:

  • Food and Beverage Packaging: Their resistance to moisture and oil makes them perfect for labeling bottles, jars, and food containers.
  • Personal Care Products: Products like shampoos, conditioners, lotions, soaps, and lip balms often use BOPP labels for their moisture-resistant qualities.
  • Pharmaceuticals: The clarity and durability of BOPP labels ensure that important product information remains intact in various conditions.

Sourcing vs. In-House Production of BOPP Labels

Deciding between sourcing BOPP labels and producing them in-house hinges on scale, budget, and control needs. Sourcing ensures high-quality, professional labels without the need for investment in specialized equipment and expertise. On the other hand, in-house production offers more control and potential cost savings for high-volume needs but requires significant upfront investment and skilled personnel. Smaller businesses often find sourcing more feasible, while larger ones might benefit from the autonomy of in-house production. We offer a selection of BOPP materials in the custom printed roll labels section as well as custom enterprise options.

Ready to Make the Switch?

BOPP labels are a game-changer in the world of packaging and labeling. Their durability, versatility, and cost-effectiveness make them an ideal choice for businesses looking to elevate their packaging game. As sustainability and efficiency continue to be paramount in product packaging, BOPP labels stand out as a practical and eye-catching solution. Whether you're in the food and beverage industry, personal care, or any industry requiring reliable labeling, BOPP labels are certainly worth the hype.

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