Amazon Transparency Labels
Frequently Asked Questions
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What exactly is the Amazon Transparency Program?
Amazon’s product-authentication system, where each eligible product unit gets a scannable Transparency code (a 2D matrix or QR-type code). Amazon scans these codes during fulfillment to confirm authenticity and prevent counterfeit items from reaching customers. For more information, check out our guide on the Amazon Transparency program.
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What label material should I use so the Transparency code scans reliably?
Use blank thermal labels capable of printing on demand. Thermal transfer and direct thermal materials work best, with weatherproof options available for additional durability.
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Which printers are compatible with printing Amazon Transparency Labels?
You need printers capable of clearly printing high-resolution 2D codes. Direct thermal and thermal transfer printers (300 dpi or higher) are recommended.
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Can I apply AmazonTransparency codes now if my product units are already in Amazon FBA?
In most cases, Amazon requires Transparency codes to be applied before units arrive at FBA. Inventory already in the fulfillment network without codes may not be eligible or may need removal and relabeling. However, we recommend checking your Transparency dashboard and Amazon policy.
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What are the risks of misplacing, printing badly, or omitting an Amazon Transparency code?
Problems might include items being flagged, rejected, or not shipped by Amazon, loss of “protected” status, and possible removal of offers. Ensuring label quality, correct application, and code activation is fundamental when creating the new codes.