Take the hassle out of pricing your products with this free product pricing calculator. Our trusted pricing formula will help you find a fair price for your product – so you turn your entrepreneurial idea into a profitable small business and gain a bunch of happy customers.
Wholesale pricing typically reflects your cost of goods, labor, packaging, and overhead, plus a markup that ensures profitability when selling in bulk. Retail pricing usually is higher and includes the wholesale cost, plus an additional markup to cover marketing, handling, and customer acquisition costs. If you're deciding whether wholesale is the right model for your business, you may find our guide on consignment vs. wholesale helpful in understanding how each approach affects your pricing strategy.
Markup is the percentage by which you increase the cost of your product to determine the selling price, while profit margin is the amount of the final price that becomes profit. Markup focuses on cost; margin focuses on revenue.
Markup varies by industry, but many businesses start in the 30%–50% range to cover costs while staying competitive. As your business grows and demand increases, you may be able to increase your markup percentage to 80%, 100%, or even 200%.
A product pricing calculator allows you to quickly evaluate your cost of goods, selling price, markup, and profit margin in one convenient location. It eliminates manual formulas and helps you answer common questions, such as "How much should I price my product?" or "How much profit will I make per sale?" Once you've determined your new price, you can create and print updated price stickers using our pricing labels.
These expenses contribute to your cost of goods, which directly impacts your profit margin. Packaging materials, printed labels, freight costs, and fulfillment fees should be included in your pricing calculation.
Yes. Our free product pricing calculator works for most physical products, including packaged goods, handmade items, and e-commerce products. As long as you know your costs and markup percentage, the tool will calculate your profit margin and product price.
A product pricing calculator is an online tool that helps you determine the ideal selling price by evaluating your costs, markup, and profit margin. It streamlines calculations without using spreadsheets or manual formulas.
Add together the total cost of all items in the bundle, including packaging, inserts, and labeling, and apply your target margin to determine a profitable selling price. Bundles often allow for slightly lower margins per unit, but a higher overall order value.
Profit Margin = (Selling Price − Cost) ÷ Selling Price
Markup = (Selling Price − Cost) ÷ Cost
Our product price calculator automates these formulas, allowing you to focus on making informed pricing decisions.
Yes. While designed for physical goods, our business pricing calculator can also be used for services, provided you know your total cost and price markup.
You'll need to account for your material, labor, shipping/postage, third-party market fees, and other costs, as well as your intended markup percentage.
It's a good practice to review pricing regularly, especially when material costs, packaging rates, or shipping fees change, as this helps you quickly reassess profitability and ensure your pricing remains aligned with market trends and your business goals.
