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10 Effective Ways To Use Die-Cut Logo Stickers for Your Small Business

Updated 06/20/2024

As a small business owner, making a memorable impression on potential customers is non-negotiable. While there's no denying the effectiveness of tried-and-true marketing methods, standing out in today's crowded marketplace demands a blend of creativity and innovation. It's time to roll up your sleeves and prepare to make your mark in the competition with an infallible tool: die-cut stickers!

What are die-cut stickers? They're customized stickers that come as individuals rather than on a sheet or a roll. Not only are they an affordable marketing tactic, but they're a versatile way to differentiate your brand and get your name out there in a super fun way. Here are 7 of our favorite ways to use die-cut stickers for your small business.

1. Use Stickers in Packaging

stickers in packaging

One of the most (if not THE most) common ways to use die-cut logo stickers is in product shipping boxes. Adding a sticker to your shipping boxes will reinforce your brand identity and add a professional yet playful touch to your packaging. Doing this will also create a memorable unboxing experience for your customers and allow them to place the sticker elsewhere to show off their support of your business.

2. Give Stickers Out at Craft Fairs

craft market

Do you like to sell your products at craft fairs, farmers markets, trade shows, or other similar events? Don’t miss out on this opportunity to give away logo stickers! This is another great way to reinforce your brand and keep it top-of-mind long after the event is over. Get creative with how you choose to distribute them — have them in a bid for shoppers to take, hand them out, include them in purchases, or do a combination of these methods.

Another option is to sell the stickers. This would work especially well if you’re confident you’ve established a prominent brand identity in your local community.

3. Sell Your Own Stickers Online

sell stickers

Don’t overlook this simple method of using die-cut stickers. This is a great way to get customers more engaged with your brand, as it provides them the opportunity to place the sticker anywhere they want to show their support. If you’re not sure they’ll do well, just start with a small quantity and gauge how many you sell and how quickly. Don’t forget to use social media to promote them, and convince your followers to publicly show their support!

4. Give Stickers Out for In Store Promotion

promo stickers

Do you have a brick & mortar store? Die-cut logo stickers can also be used in store promotions! The great thing about stickers is that they can be completely customized to suit your specific needs. Use them to draw attention to new products or special offers, or to promote your social media accounts. You can even include a QR code to take shoppers to a desired webpage. Or the stickers can be placed on the front of your store or near the cash register to help catch the eye of customers.

5. Use Stickers as Event Swag

sticker swag

If you're hosting an event, individual die-cut stickers make the perfect swag item. Hand them out to attendees or have a bin of free swag giveaways on your table. Whether you hand out plain logo stickers or stickers customized specifically for the event, this is a surefire way to create a memorable experience for attendees while also promoting your brand.

6. Post Your Stickers on Social Media

social media

Social media, in its various forms, is one of the most critical marketing channels for small businesses, and individual die-cut stickers can help you stand out on these platforms. People. Love. Stickers. And more than that — Instagram users love aesthetically pleasing feeds. Now, combine the two, and you have a winning marketing tactic for your business. Simply post photos of your visually appealing logo stickers to promote your brand or a specific product.

7. Use Stickers as Business Cards

business card

Whether you are looking for B2B (business-to-business) relationship investors, or are preparing for a networking event, you need to be prepared to promote your brand and make a lasting impression effectively.

While there are many ways to do that, one unique method is to use custom die-cut stickers in the place of your business cards! Business cards are essential for any business venturing into B2B relations, but how can you make them stand out from the rest? By not using them at all! This is your chance to not be just like any other business but to differentiate yourself by being the only sticker in a stack of business cards — just make sure you have a stand-out design and that the shape of your stickers doesn’t match the standard business card size.

8. Put Customer Rewards on Stickers

customer rewards sticker

Consider adding custom stickers as a reward tier if your company uses a reward system to encourage repeat business. Watch as customers eagerly start collecting and displaying rewards, becoming your company's brand ambassadors. Custom stickers can be an easily obtainable lower-tier reward for customers, and a great design will make them eager to redeem!

9. Add QR Codes on Stickers

QR code labels

Do you want your clients to have your products and discounts within reach? Then, QR codes are the right option for you! With QR codes, you can effortlessly connect your customers with an easier way to access your site or contact information. Also, QR codes can trigger the curiosity of potential customers to check on the QR code and discover your company!

10. Placing Stickers on Community Boards

Bulletin Stickers

Stickers can ideally promote your brand on community boards, local cafes, libraries, and more! Stickers can be a perfect brand ambassador for your company, especially in locations with people with similar interests to your business. With the proper permission, small business owners can place their stickers on miniature billboards and large walls to capture attention and trigger interest wherever they're placed. Die-cut stickers can help establish a significant presence in your community and leave a lasting impression on potential and current customers.

Give a Lasting Impression with Die-Cut-stickers

Die-cut stickers offer small businesses a cost-effective and creative way to promote their brand. Using them as listed above, you can quickly increase your brand visibility and stand out from the competition while connecting with your community or audience.

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