Save Costs with Printer-Friendly Designs
Did you know that you can reduce your printing costs by making smart design choices? While these savings may feel small, they can add up quickly.
Check out the suggestions below to maximize your budget without sacrificing aesthetics and quality.
1. Embrace minimalist design
Minimalism is a design choice embracing simplicity. It uses a minimal number of elements to create a clean, sophisticated look. It's trending in nearly every industry from home decor to fashion, including label design.
With fewer graphics to print, you can cut down on your ink or toner usage. To create minimalistic labels for your business, follow these three principles:
Get to the point
Customers experience up to 10,000 brand messages a day. If you cut through that clutter for them, they can quickly and easily figure out whether your product is a fit for their needs.
Identify what's most important about your product and highlight only that. That could mean fewer words, less distracting design elements, or even a smaller label to showcase more of your product. As with any product label, it should be clear what you’re selling, so don't waste words and ink on unnecessary details.
Add more white space
Minimalism embraces a lot of white space. Your white space doesn't have to be white, though. It's just the unused space in your design. It directs attention to the most important message about your product and saves on ink and toner costs!
Include small pops of color
If white space doesn't fit with your brand or product, add a splash of color instead. The key here is to use color efficiently and with purpose. Using less of it all over can help draw attention to the most important elements. This can maximize impact and continue to cut down on your ink or toner consumption.
Use typography to communicate
Typography and fonts can communicate just as much as graphics and words, but in much less space. You're simply sending customers subconscious queues instead of written ones.
So, choose your typography thoughtfully. The choices you make can reflect certain tones, speak to different audiences, contain various subtleties about your product, and drive home your brand.
2. Get creative
Traditional front-facing adhesive labels aren't the only option for branding your product. These creative options may just save you material and printing costs along the way, and help you stand out on the shelf:
If your product has a unique shape or an odd container, attach your label a different way. Use string, ribbon, or twine to hang your product information. Tie it to the neck of your product or around the body. You can even use a tagging gun for clothing, fabrics, and other similar items.
This out-of-the-way labeling method helps you show off your product in a way few other techniques allow. Also called header cards, bag toppers can be applied to anything from poly and cello bags to Ziplocs® or stand-up bags/pouches. They pull double-duty, sealing bags as well as branding them.
Choose from two-sided adhesive options or cardstock paper to build the perfect label.
3. Print samples
Nothing wastes money more than a batch gone wrong. Before printing your entire label set, conduct a test print. While it may seem obvious, there's a lot more you're looking for than one might think. Take into consideration the spelling and grammar, color accuracy, paper shifting, and durability during use, for example.
4. Reduce your printer's DPI
DPI is an acronym for dots per inch, it's a specification for your printer. The DPI value is how many physical dots of ink/toner will print in a square inch. The higher the DPI, the more ink you use, but the smoother your image looks on paper. With less dots per inch, the transition from one dot to the next may not be as seamless.
With standard size labels, a DPI reduction shouldn't have any visual impact to the naked eye. To change your label's DPI, try a free DPI converter available online. You may also have the settings in the design program you're using.
Make the most of your printing with these money-saving tips. For additional cost-cutting ideas, check out our article, 5 Easy Ways to Save Money on Printing. If you're happy with the results, be sure to share your advice!