Blank LabelsCustom Labels
Home Articles Increase Your Business' Local Impact with Printable Door Hangers

Increase Your Business' Local Impact with Printable Door Hangers

Updated 10/08/2020
Door hanger marketing

Whether you're launching a new product, starting a new business, or could just use some additional exposure, door hanger advertising is a cost-effective marketing tool. A customized door hanger advertisement can help build your brand and quickly get the word out about your business.

Discover the benefits of using printable door hangers, explore the different sizes and styles we offer, and identify the best ways to design them.

Door Hanger Advertising Benefits

Wondering what businesses and industries can benefit from door hanger advertising? Consider how important location is for restaurants, health and wellness companies, home and lawn care service providers, and real estate agents.

Consumers often aren't willing to travel far and wide for those things, which increases their probability of success by targeting members of their own community. But while door hangers predominately work well for consumer-based products, they can still make an impact for B2B (business to business) organizations like software companies, caterers, or office supply stores.

They're unexpected.

While your competitors are targeting your consumers online, try communicating with them someplace they don't have their blinders on: offline, more specifically, their front door.

Customers have to interact with it.

Unlike the immediate process of deleting an email, removing a door hanger requires more interaction from your intended recipient.

Not only do they have to physically remove it from their door, they must then carry it to their intended destination. During that time, they're significantly more likely to take a peek at what you have to say.

They're highly targeted.

You can pick specific zip codes, neighborhoods, or even houses based on your desired demographics.

The digital sphere is oversaturated.

Research indicates that nearly 3 out of 4 consumers prefer mail to other advertising methods and more than 1/2 believe print marketing is more trustworthy.

They're timely.

They're perfect for time-sensitive promotions, events, or news because they'll be seen almost immediately. There's no waiting for customers to check their inbox or for your ad to come up on their social media platform of choice – you can rest assured your customers will see it once it's up.

There's so much room.

Forget small ad space that you have to pay high premiums for. Our blank cardstock door hangers are two-sided, meaning you have twice as much space to print your information.

Print-Your-Own Door Hangers

Photo of all three door hanger sizes and configurations from Pictured from left to right: OL3492KW, OL246KW, and OL245KW.

We offer three door hanger sizes/varieties. Choose from sheets of 2 door hangers with detachable coupons, sheets of 2 door hangers, and sheets with 3 door hangers. They also feature easy-to-tear perforations so they're quick to separate and apply. Plus, the bright white cardstock material will help your promotion really shine. Learn more about each of our options:

OL3492KW, 2 blank door hangers with detachable coupons

Customized door hanger with perforated coupons
  • Specs: 4.25" x 11"
  • PDF Template
  • Promote your product, service, or brand
  • Collect contact information from leads
  • Draw customers into your brick and mortar or online storefront with coupons, offers, and discounts

OL245KW, 2 blank door hangers

Custom door hanger
  • Specs: 4.25" x 11"
  • PDF Template
  • Promote your product, service, or brand

OL246KW, 3 blank door hangers

Personalized door hanger
  • Specs: 8.5" x 3.66"
  • PDF Template
  • Promote your product, service, or brand
  • Save money on ink and sheet costs by printing 3 door hangers per page versus 2

Design Tips

  • Pay attention to the non-printable margins. Most common household printers can't print all the way to the edge of a sheet. During the design process, keep those in mind so you don't wind up with white borders along some of your sides. Not sure what your non-printable margin measurements are? Use our non-printable margin tool to find out.
  • Bold colors, big headlines, and an easy-to-read font will help your door hanger be seen from the driveway and keep it from become cluttered.
  • When applicable, use pictures to convey what would normally take sentences of copy. Pictures are more visually stimulating and can help get your message across faster. But, be sure they're high resolution and there aren't too many busing your design or they can work against you.
  • Make sure to prominently feature contact information such as your phone number, email address, and website URL so that new and existing customers can easily contact you from their preferred medium.
  • Promote one thing and one thing only. Too many messages can confuse your consumer and rather than draw them in, it may push them away. If you have more than one message to convey, make them separate campaigns and run them one after another as opposed to both at once.
  • Everybody loves coupons.
    • They are, in their most basic form, a call to action. Customers are more likely to keep your door hanger if it has a coupon on it and it'll help increase your odds of conversion.
    • Pro tip: Be sure to add any important information to both the door hanger and the coupons. Even though you may include your logo and phone number on the top of the door hanger, once customers detach the coupon, you want them to remember what company it was for and how to get in touch with you in order to activate on your promotion. On the other hand, don't only include that information on the coupons in case your customers keep the top half as a reminder.
    • If you'd like to try different promotions, set up an A/B test by giving each coupon a unique identifier. Send them to a specific phone number, use a different design, or assign customized URLs so you'll know immediately where they came from and can assess which offer performed the best.

Door hangers aren't just another way to promote your business, they're an affordable medium customers just can't ignore. Get started designing and printing your very own custom marketing tools with our door hanger paper.

Made from a bright white heavyweight cardstock, professional prints you can make at home or the office are possible. Order your laser or inkjet-printable door hangers today.

Share What You Learned