Blank LabelsCustom Labels
Home Articles 8 Alternatives to Fulfillment By Amazon (FBA)

8 Alternatives to Fulfillment By Amazon (FBA)

Updated 10/08/2020
Find out why FBA isn't your only option

If you're a seller looking to outsource your shipping and handling, it's likely you've caught wind of Fulfillment by Amazon (FBA). The online shopping giant has developed an all-in-one solution for sellers that integrates easily within its marketplace and encompasses storage, packaging, and shipping.

But while the big name is enticing, we outline why you might not want to go with Amazon and what company might be a better fit instead.

What is Fulfillment by Amazon?

FBA is a 3rd party logistics (3PL) service provided to sellers both on and off the Amazon platform. Amazon will "pick, pack, and ship your orders."

Essentially, you send inventory to one of its many fulfillment centers around the country and they take care of the rest – from the moment a buyer clicks "buy" to the moment it reaches their doorstep.

Evaluate if Amazon FBA is right for your business.

Why You Shouldn't Use Amazon FBA

Fulfillment by Amazon has a mighty reputation. Why question it? Your orders are eligible for free shipping and, as Amazon touts on their website, "qualified FBA listings are displayed with the Prime logo." This can go a long way in instilling buyer confidence.

On the other hand, FBA may not be right for you if you're a smaller or newer seller. If you look at the FBA fees and rate structure, the costs could outweigh your profits if you're not careful!

One t-shirt less weighing 11 oz would cost $3.68 to pick, pack, and ship (that's including a 40 cent clothing fee). A large 49 pound monitor would cost $75.78 to fulfill! And that's not including monthly storage fees, which more than triple during the holiday season from October to December, as well.

Do the math first, learn more about hidden FBA pitfalls, and consider the 3rd party logistics alternatives below.

Amazon FBA Alternatives

If you search for alternatives to FBA, you're going to find dozens of 3rd party logistics services. Multichannel Merchant listed 52 when reviewing 2019's top 3PL's. You likely don't have time to go through 52 company listings, so we've selected 7 that we think will be best for you!

eFulfillment Service

eFulfillment Service homepage

Best for: B2C products; small ecommerce sellers; beauty, apparel, and media goods

What makes them special: No minimum requirements, setup fees, or charges for long-term storage

Average annual order volume per client: 8,000

Opening in 2001 as a family-owned 3PL, eFulfillment Service (EFS) is committed to "take care of your orders while you run the store."

EFS can be an ideal solution for small ecommerce sellers because of their minimal cost. No setup fees, integration fees, minimum order requirements, long-term storage fees, or long-term contracts means maximum flexibility and profit for you.

They provide fulfillment software to monitor orders and inventory as well as free integrations to popular ecommerce platforms like Amazon, Etsy, eBay, Shopify, and more.

Rakuten Super Logistics

Rakuten Super Logistics homepage

Best for: B2C products; fast US domestic shipping; apparel, consumer goods, and electronics

What makes them special: Guaranteed 100% accuracy or delivery is free and ships in 1-2 days to 98% of the US

Average annual order volume per client: 25,000

Rakuten specializes in fast, accurate shipments within 2 days across the US. They are part of the Rakuten Group Company, which "provides a variety of consumer and business-focused services including ecommerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports."

Thanks to this breadth of experience, Rakuten Super Logistics can provide you with value-adds such as specialized fulfillment facility liaisons, customer loyalty program perks, and marketing services. homepage

Best for: B2C products; global shipping; durable goods, health & beauty, and apparel

What makes them special: Facilities strategically located across North America and the world supports fast and accurate global shipping

Average annual order volume per client: 21,659

"Worldwide" is the keyword uses to describe their services. With facilities in Nevada, Georgia, Canada, the UK, the Netherlands, Australia, Pennsylvania, Missouri, Utah, and Mexico, can get you where you want to go.

You can choose your storage facilities so that when an order is placed, it can quickly get to your desired customers.

IDS Fulfillment

IDS Fulfillment homepage

Best for: B2B products; fast US domestic shipping; apparel, health & beauty, and food & beverage goods

What makes them special: Can reach 95% of the US population within 2 days, even in peak season

Average annual order volume per client: 85,000

IDS gives you the power to outsource part or all of your fulfillment needs, including storage, distribution, and returns. Great for higher-volume online vendors selling in the US, IDS specializes in offering fast and flexible services and meeting peak season demands.

FedEx Fulfillment

FedEx Fulfillment homepage

Best for: B2B & B2C products; small and medium-sized businesses; consumer electronics, general merchandise, and healthcare products

What makes them special: Well-established transportation and infrastructure system inherited from its mother company, FedEx

Average annual order volume per client: 1,130,000

Built on the backbone of FedEx in 2017, FedEx Fulfillment offers all the power of FedEx's courier services.

Though it targets small and medium sized businesses, FedEx Fulfillment supports the highest annual order volume per client on our list of 3PL alternatives.

Red Stag Fulfillment

Red Stag Fulfillment homepage

Best for: B2B products; goods above 30 pounds and/or requiring light assembly or customization; furniture, electronics, and sporting goods

What makes them special: Guaranteed 100% accuracy and promise to pay $50 anytime a single mistake is made

Average annual order volume per client: 10,000-40,000

Red Stag Fulfillment was founded "when the owners of a successful eCommerce company switched fulfillment providers three times and still couldn't find a fulfillment partner who could meet their expectations."

Based on their experience, they developed a fulfillment partner questionnaire to help other business with the search for a 3PL. It's a great exercise in finding the best fulfillment partner for you – whether or not it's Red Stag!

This and their impressive promise to pay customers $50 per mistake displays their commitment to putting the customer first.


ShipBob homepage

Best for: B2C products; beauty, health, personal care, clothing, shoes, accessories, and consumer electronics

What makes them special: Affordable same-day delivery for orders placed in New York City, Los Angeles, and Chicago

Average annual order volume per client: 1,800

Self-dubbed a "tech-first solution," ShipBob offers a free software platform for sellers to "maintain control over inventory, orders, and shipments" while using their fulfillment centers and services at comparatively low rates.

Their one-day shipping for 3 major metropolitan areas in the US can be a major advantage for merchants targeting those cities, and 2-day delivery is still the standard for the rest of the country.


ShipMonk homepage

Best for: B2C products, small to medium-sized ecommerce businesses, crowdfunding campaigns, subscription box companies

What makes them special: A variety of services catered to small businesses, including FBA prep, subscription box fulfillment, and more

Average annual order volume per client: 27,000

ShipMonk's support is second-to-none. They have "Happiness Engineers" that are dedicated to helping customers with customization, coordinating freight, and more. Plus, with its strong emphasis on automation and 3 US locations, customers experience more accurate picking, quicker fulfillment times, and lower costs.

Because of the wide variety and sheer number of 3PLs out there, it's going to take some research on your part to find the best FBA alternative for you. Use resources like this article, Red Stag's fulfillment partner questionnaire, and Multichannel Merchant's Top 3PLs 2019 search page to narrow down your options for your unique needs.

Looking for more small business support? Visit our library of articles.

Share What You Learned