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Ways Your Shipping & Packaging Can Leave a Lasting Impression

Shipping and packaging tips

While businesses aren't fully responsible for dents, dings, or damages acquired during shipping, the customer is likely to associate the poor condition with your business. Show your customers that you put as much thought into getting your product to their door safely and professionally as you did into the product itself.

Here are some quick tips on prepping your shipment to improve the condition of your product (and your business' reputation) upon arrival.

1. Choose your box wisely.

You need a box that's strong enough to protect what's inside. Besides the obvious perception that comes with boxes that have a little wear and tear, boxes in poor condition are more likely to accidentally break or open during the shipping process and can result in lost, damaged, or delayed items. For those reasons, new boxes made of heavy corrugated cardboard are suggested.

Your box should be just big enough for some added cushioning. Often times, the bigger the box, the more shipping costs.

Reduce your spend on shipping by picking an appropriately sized box for your product. Don't go too snug, however, as your items will be less protected from bumps and prods that may occur between your door and the customers'.

2. Protect your shipment.

You can never have too much cushioning. Pick from bubble wrap, packing peanuts, corrugated wrap, and even old newspaper to secure your product in the box for delivery.

After you've added your materials, make sure to gently shake your box to see if the shipment is secured. If nothing moves, you're ready to seal it!

3. Secure the shipment with strong tape.

To avoid minor shipping mishaps, we suggest using a tape durable enough to secure your packages and withstand any contact with water/moisture. Some popular tapes include clear carton sealing tape, gummed kraft tape, and duct tape.

Don't be afraid to use up your materials - the rule of thumb for packaging tape is to use at least three strips and cover all the seams. Just be sure you don't tape over the label's barcode as it can make your shipment unscannable and delay the process.

4. Select the right label.

We saved the best for last. Selecting a shipping label depends on your box size, but it's also a variable that changes from carrier to carrier. You can do better than cutting shipping labels to the right size, taping them on, or trying to shrink the information on a label too small.

Check out some of our popular labels for shipping below. You can also take advantage of our material variety to help your shipping and mailing labels stand out. For example, use the silver foil material for holiday mailers.


Use Recommended Labels
Address Labels OL875
Return Address Labels OL25, OL385
Mailing Seal Labels OL158
Shipping Labels OL400, OL175

Need more recommendations? View our complete shipping labels guide for carrier, marketplace, and platform-specific sizes.

General Tips

Here are a few more pieces of advice to help keep profit margins high and spending low:

  • Buy packaging material in bulk to save on cost.
  • If you choose to reuse an older box, use blockout labels to cover up old shipping information or writing. Having multiple barcodes or labels on your packaging can cause delays or problems.
  • Reuse shipping materials such as bubble wrap and packing peanuts as often as possible.
  • Always make sure to check your shipping bills carefully and keep track of all shipping costs.
  • Use integrated form labels to save time — they combine customer invoices/packing slips with your shipping labels. Learn more about integrated forms.



The boxes, envelopes, package insulation, and labels you use when shipping and packaging your products all play a part in the way your customers view your brand and company. For more suggestions and help, visit our Label Learning Center or contact our customer service team.