3 Things to Consider to Increase Your Wine SalesBy Johnny Nieves
Your focus is on creating delicious wine, and rightfully so. But there's more to sales than just having a delicious product. Here are a few tips to help you determine and engage your target audience.
Find Your Brand's Story
Every brand has a story to tell. Establish your wine company's attitude and stick with it. If you're having trouble finding yours, look to the history of your business. How it was founded can shed light into its personality. Down the line, your brand's story will help dictate your target audience.
Make it authentic! It's usually as easy as using your own voice.
Middle Sister Wines is a great example of how a contemporary wine brewer can tell their story. It establishes a clear relationship between the company's origins and its brand attitude. Just take a look at how they use social media to create a language for themselves:
Price it Carefully
Studies show that uneducated wine shoppers turn to the price tag to judge quality. Consumers are looking for the best quality wine and the more expensive the wine, the better it has to taste, right? So unlike most retail situations, bargains aren't the objective. Along the same lines, younger buyers also tend to pay more for wine. Their lack of experience and knowledge.
This can pose an interesting dilemma. You don't want to price yourself out of the market but you don't want their misconception about wine prices steer them away from your product either. There's no right or wrong answer though, conduct market research and ask around to see what might work best for your product specifically. In either case, it never hurts to have a persuasive label to help push them over the edge.
Design the Perfect Label
Take that personality you discovered when finding your brand story and add it to your label design. Shoppers will grab your wine bottles if they relate to your design choices or like the theme you set forth. Keep that essence in mind if you ever plan on expanding your line of wines. Consistency is the name of the game when it comes to brand reinforcement, after all. Your design may change depending your different types of wine, but they should still feel like your brand as a whole.
Having said that, don't be afraid to go bold. You'll find that it can be beneficial to go outside traditional wine design norms if it appeals to your target audience. Benfield Winery dared to go bold with their line of summer wines, and gave them fun names and labels to match.
Not sure where to get started? Read up on color psychology in product packaging to paint a picture of what colors might work for your wine!
If you can master these three tips, your bottles will fly off the shelves. Share your pictures and tips in our forums if you've found success. When you're ready, buy as many wine label sheets as you need! If you don't feel like using up your own ink, we'll even print them for you!